How it works?
A consultant gets an insight. The entire world’s problems “or at least those of an attractive market segment, multinationals, frustrated executives, and ambitious middle managers- can be solved through a simple set of rules. The eight step process for organizational change, the 7 habits, the 7 S, Six Sigma etc.. or anoverarching concept Execution, Leadership, Vision and Mission statements, Strategy.
Because at the heart there is usually a real gem of value Michael Porter’s five forces strategy model, (http://www.amazon.com/Competitive-Advantage-Creating-Sustaining-Performance/dp/0684841460/ref=sr_1_11?ie=UTF8&s=books&qid=1220973334&sr=8-11) for example, the book gets snapped up and spends some time on the New York Times Bestseller list. The author can now charge $50,000 USD for a key note speech at a management retreat.
The company set up under the aegis of a bestseller will franchise the methodology and see how many would be consultants it can turn into a sales force for the product.
¿Y Lawrence Uren Associates ©?
(Como diría un ex presidente zorrino de México.)
