For all those that scoff at gurus, there does remain a question. Why are they so successful? I believe that the best of them provide a valuable new insight which helps to clarify real problems people face in their organizations, businesses and personal lives. Of course once you have become a real live celebrity management guru, a host of minnows swim in and out between your teeth trying to snatch some of the morsels that are too small for your attention. Some of these purchase a franchise to represent your concept and use your training materials.